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La ville captivée : affichage et économie de l’attention à Paris au XVIIIe siècle

Abstract : Paris in the XVIIIth century was characterized by important evolutions in consumerism and exchanges. In this context, commercial posters and personal ads started to compete with state public writings and libels on display in previous centuries. They were instrumental in creating a new form of urban attention, which was not only based on sounds and spoken langage, but also on visual and written signs. This attention economy caused a change in the printing trade, giving birth to professional bill-stickers or information entrepreneurs. It was also linked to typographic techniques and to street furniture designed to catch the Parisians’ attention and to occupy some city places. In that context, urban authorities took steps to control the walls to challenge the attention-seeking posters. In that respect, the XVIIIth century marks the origin of a long history of poster regulation in France. If today, bill-posting is linked to over-saturated urban landscapes and to alienating advertisements, when considered in the Parisian streets of the Enlightenment and the French Revolution, they reveal how powerful posters were at the time. They were thought of as a device, a deceiving one indeed, but one structuring the urban experience, an educational device allowing to spread information about the rules and the law to as many people as possible, or a medium to get involved in the democratic public sphere which is gaining ground in 1789. This study will analyze the way citizens engage with the city and their use of the public sphere.
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Submitted on : Monday, May 2, 2022 - 3:33:54 PM
Last modification on : Tuesday, May 3, 2022 - 3:46:24 AM


  • HAL Id : tel-03657020, version 1



Laurent Cuvelier. La ville captivée : affichage et économie de l’attention à Paris au XVIIIe siècle. Histoire. Institut d'études politiques de Paris - Sciences Po, 2019. Français. ⟨NNT : 2019IEPP0034⟩. ⟨tel-03657020⟩



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