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Le complexe de la communication : Michel Rocard entre médias et opinion (1965-1995)

Abstract : Michel Rocard (1930-2016) appears as one of the pioneers in french political communication. From the 1960's he adopted the new techniques of political marketing. In 1974, this preparation of his communication becomes organized systematically. Two main groups were created around political scientists, pollsters and journalists in order to shape his image, using opinion polls, video training and marketing methods. He used opinion polls and good media coverage in order to make up his marginality inside the French Socialist Party (directed by François Mitterrand). However, he failed to threaten the power of François Mitterrand on the Socialist Party. For the first time he had to renounce in favor of the Prime Secretary of the party. After this defeat he became progressively one of the main critics of the political communication. He accused the media for threatening the exercise of power. More and more he renounced Tv shows and became aggressive with journalists. Prime minister between 1988 and 1991 he avoided media coverage. Forced to resign in 1991 his appraisal was largely unknown. Even if he tried to reinforce his position becoming the leader of the French socialist Party in 1993, Michel Rocard was rapidly reached by the unpopularity affecting the Socialist Party.After a severe defeat during the European elections in 1994 he renounced to become the candidate for the presidential election in 1995.
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Submitted on : Monday, April 25, 2022 - 4:09:40 PM
Last modification on : Tuesday, April 26, 2022 - 3:37:13 AM


  • HAL Id : tel-03651319, version 1



Pierre-Emmanuel Guigo. Le complexe de la communication : Michel Rocard entre médias et opinion (1965-1995). Histoire. Institut d'études politiques de Paris - Sciences Po, 2016. Français. ⟨NNT : 2016IEPP0059⟩. ⟨tel-03651319⟩



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