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«Travailler plus pour gagner plus». Análisis cultural de un lema de la campaña presidencial francesa de 2007

Abstract : “Travailler plus pour gagner plus” (“Work more to earn more”) was a slogan of right-wing candidate Nicolas Sarkozy during the 2007 French presidential election, which proposed exempting overtime working hours from taxation. In this article, I develop a cultural analysis of this political slogan. Its linguistic interest lies in its poetic and theatrical dimensions. The slogan is embedded in a rich cultural context: it refers to a doxa in right-wing discourse, according to which the “social model” should be replaced with a liberal model that also rescues the “value of work”. It responded to voter economic and social concerns, which were supported by the media. Through such strong slogans, Nicolas Sarkozy claimed to embody a “rupture” from outgoing president Jacques Chirac, despite running for the same party. Since then, “travailler plus pour gagner plus” has become a mainstay both in political and popular culture.
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Submitted on : Sunday, February 13, 2022 - 5:27:00 PM
Last modification on : Monday, February 14, 2022 - 3:52:54 AM

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Coline Ferrant. «Travailler plus pour gagner plus». Análisis cultural de un lema de la campaña presidencial francesa de 2007. Eu-topías, Revista de interculturalidad, comunicación y estudios europeo , Departament of Theory of Languages and Communication Studies (Universitat de València. Estudi General, UVEG) & The Global Studies Institute of the Université de Genève, 2019, 17. ⟨hal-03570849⟩

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