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Journal articles

La construction récente des groupes de luxe français : mythes, discours et pratiques

Abstract : The current mergers in the luxury industry have received relatively little consideration. Nonetheless, the buying-up of small and medium-sized independent companies by luxury brands has produced new international and multiproduct business groups. These mergers and acquisitions have created opportunities for the major groups in this area (LVMH, PPR and Richemont) to adapt to consumer behaviours and other rapid changes in the sector. Beyond the more mediatised events, such as the purchase of the Gucci group, the profits generated in this area are of such a magnitude that there has been a drastic restructuring in the industry’s finance and production.
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Submitted on : Wednesday, December 1, 2021 - 1:43:01 AM
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Alain Chatriot. La construction récente des groupes de luxe français : mythes, discours et pratiques. Entreprises et Histoire, Eska, 2007, pp.143 - 156. ⟨10.3917/eh.046.0143⟩. ⟨hal-03459528⟩



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