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Información Política e Imagen de Candidatos en las Campañas electorales de 2006: Un modelo explicativo del cambio de opinión a nivel individual

Abstract : In this article we analyze the patterns of change in candidate images among the Mexican electorate in the 2006 presidential race. We assess the extent in which opinion changes are explained by campaign information. Our empirical test are based on panel survey data gathered in the Mexico 2006 Panel Study. This research design consist of three waves of interviews among a national representative sample of Mexican adults: one wave was conducted before the campaigns, another towards the end of the campaign season, and the third was a post-election round. Our results show that the largest changes in opinion took place among individuals who were more frequently exposed to television news, but we also found that the direction of change varies when controlling by political predispositions such as left-right ideological orientations.
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Submitted on : Tuesday, November 30, 2021 - 11:52:43 PM
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Alejandro Moreno, Maria Martinez Trujillo. Información Política e Imagen de Candidatos en las Campañas electorales de 2006: Un modelo explicativo del cambio de opinión a nivel individual. Revista Mexicana de Opinión Pública, 2006, pp.29 - 51. ⟨hal-03459254⟩

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