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An alternative to the mainstream: the coverage of the 1972 U.S. presidential campaign in the magazine Rolling Stone

Abstract : The paper analyzes the coverage of the 1972 U.S. presidential campaign in the magazine Rolling Stone. It explores the positioning of the magazine on the alternative-mainstream media spectrum, as well as in the realm of the counter and popular culture. The paper argues that Rolling Stone’s coverage of the 1972 campaign served as an alternative to the mainstream offerings of the era both content-wise and form-wise. It concludes that Rolling Stone’s pivotal decision to get involved into covering political issues back in the 1970s reflects a growing rapprochement between the entertainment industry and politics in the United States.
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Submitted on : Tuesday, November 30, 2021 - 7:20:35 PM
Last modification on : Tuesday, January 18, 2022 - 11:42:04 AM

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Elena Sidorova. An alternative to the mainstream: the coverage of the 1972 U.S. presidential campaign in the magazine Rolling Stone. RITA - Revue Interdisciplinaire de Travaux sur les Amériques, Aves de Paso, 2018, pp.en ligne. ⟨hal-03458031⟩

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