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Journal articles
Product Entry in a Fast Growing Industry: The LAN Switch Market
Abstract : We provide empirical evidence on market positioning by firms, in terms of market niche, distance from technological frontier and dispersion. We focus on the switch industry, a sub-market of the Local Area Network industry, in the nineties. Market positioning is a function of the type of firms (incumbents versus entrants), market size and contestability as well as firm competencies. We find that incumbents specialize in high-end segments and disperse their product in a larger spectrum of the market. Instead, entrants focus on specific market niches. Market size, market contestability and firm competencies are also important determinants of product location.
https://hal-sciencespo.archives-ouvertes.fr/hal-03417180
Contributor : Spire Sciences Po Institutional Repository Connect in order to contact the contributor
Submitted on : Friday, November 5, 2021 - 3:30:08 PM
Last modification on : Tuesday, March 15, 2022 - 10:16:04 AM
Contributor : Spire Sciences Po Institutional Repository Connect in order to contact the contributor
Submitted on : Friday, November 5, 2021 - 3:30:08 PM
Last modification on : Tuesday, March 15, 2022 - 10:16:04 AM