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Product Entry in a Fast Growing Industry: The LAN Switch Market

Abstract : We provide empirical evidence on market positioning by firms, in terms of market niche, distance from technological frontier and dispersion. We focus on the switch industry, a sub-market of the Local Area Network industry, in the nineties. Market positioning is a function of the type of firms (incumbents versus entrants), market size and contestability as well as firm competencies. We find that incumbents specialize in high-end segments and disperse their product in a larger spectrum of the market. Instead, entrants focus on specific market niches. Market size, market contestability and firm competencies are also important determinants of product location.
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Submitted on : Friday, November 5, 2021 - 3:30:08 PM
Last modification on : Tuesday, March 15, 2022 - 10:16:04 AM

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  • HAL Id : hal-03417180, version 1
  • SCIENCESPO : 2441/7311

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Roberto Fontana, Lionel Nesta. Product Entry in a Fast Growing Industry: The LAN Switch Market. Journal of Evolutionary Economics, Springer Verlag (Germany), 2006, 16 (1-2), pp.45 - 64. ⟨hal-03417180⟩

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