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Product Entry in a Fast Growing Industry: the LAN Switch Market

Abstract : We provide empirical evidence on market positioning by firms, in terms of market niche, distance from technological frontier and dispersion. We focus on the switch industry, a sub-market of the Local Area Network industry, in the nineties. Market positioning is a function of the type of firms (incumbents versus entrants), market size and contestability as well as firm competencies. We find that incumbents specialize in high-end segments and disperse their product in a larger spectrum of the market. Instead, entrants focus on specific market niches. Market size, market contestability and firm competencies are also important determinants of product location.
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https://hal-sciencespo.archives-ouvertes.fr/hal-03398094
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Submitted on : Friday, October 22, 2021 - 10:48:54 PM
Last modification on : Tuesday, March 15, 2022 - 10:16:04 AM

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  • HAL Id : hal-03398094, version 1
  • SCIENCESPO : 2441/7241

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Lionel Nesta, Roberto Fontana. Product Entry in a Fast Growing Industry: the LAN Switch Market. Franco Malerba; Uwe Cantner. Innovation, Industrial Dynamics and Structural Transformation, Springer, pp.87 - 106, 2007, 9783540494645. ⟨hal-03398094⟩

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