HAL will be down for maintenance from Friday, June 10 at 4pm through Monday, June 13 at 9am. More information
Skip to Main content Skip to Navigation
Journal articles

Le marketing politique : de la conviction à la séduction

Abstract : As a heavy user of polls, political marketing is a discipline in full expansion whose limits are still badly defined. Two trends divide the profession - One bases its analysis on models of a socio-political science. The other proposes a model of social and even political analysis which puts emphasis on cultural factors.
Document type :
Journal articles
Complete list of metadata

Contributor : Spire Sciences Po Institutional Repository Connect in order to contact the contributor
Submitted on : Wednesday, April 14, 2021 - 2:18:27 PM
Last modification on : Tuesday, April 19, 2022 - 9:10:06 AM
Long-term archiving on: : Thursday, July 15, 2021 - 6:33:44 PM


Publisher files allowed on an open archive



Daniel Boy, Elisabeth Dupoirier, Hélène Meynaud. Le marketing politique : de la conviction à la séduction. Pouvoirs - Revue française d’études constitutionnelles et politiques, Le Seuil, 1985, pp.121 - 130. ⟨hal-03198021⟩



Record views


Files downloads