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Journal articles

Le marketing politique : de la conviction à la séduction

Abstract : As a heavy user of polls, political marketing is a discipline in full expansion whose limits are still badly defined. Two trends divide the profession - One bases its analysis on models of a socio-political science. The other proposes a model of social and even political analysis which puts emphasis on cultural factors.
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https://hal-sciencespo.archives-ouvertes.fr/hal-03198021
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Submitted on : Wednesday, April 14, 2021 - 2:18:27 PM
Last modification on : Tuesday, April 19, 2022 - 9:10:06 AM
Long-term archiving on: : Thursday, July 15, 2021 - 6:33:44 PM

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Daniel Boy, Elisabeth Dupoirier, Hélène Meynaud. Le marketing politique : de la conviction à la séduction. Pouvoirs - Revue française d’études constitutionnelles et politiques, Le Seuil, 1985, pp.121 - 130. ⟨hal-03198021⟩

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