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Le marketing politique : de la conviction à la séduction

Abstract : As a heavy user of polls, political marketing is a discipline in full expansion whose limits are still badly defined. Two trends divide the profession - One bases its analysis on models of a socio-political science. The other proposes a model of social and even political analysis which puts emphasis on cultural factors.
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Daniel Boy, Elisabeth Dupoirier, Hélène Meynaud. Le marketing politique : de la conviction à la séduction. Pouvoirs - Revue française d’études constitutionnelles et politiques, Le Seuil, 1985, pp.121 - 130. ⟨hal-03198021⟩



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