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Entraîner les dominants : Tennis, yoga et service des ultra-riches

Abstract : Coaching the ruling class This article is based on the study of two private teachers catering to billionaires and multi-millionaire clients. It analyzes the work of physical education specialists whose key role for contemporary high-bourgeoisie households includes helping organize their sociability and ensuring the intergenerational transmission of dispositions valued among economic elites. The first section offers a detailed description of the activities and employment conditions of Nathalie (a yoga professor and massage therapist) and Benjamin (a tennis coach). In the second section, we study their trajectories and highlight the early socialization to upperclass culture that made them possible. The third section examines the strategies they deploy – including their multi-territoriality – in order to select and renew their clientele. The concluding section focuses on the complexity of the interpersonal relations they maintain with their clients/students, which combine professional and field-specific authority with the lexicon of friendship.
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Submitted on : Friday, March 13, 2020 - 3:02:24 PM
Last modification on : Friday, July 2, 2021 - 1:59:53 PM

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Bruno Cousin, Sébastien Chauvin. Entraîner les dominants : Tennis, yoga et service des ultra-riches. Actes de la Recherche en Sciences Sociales, Editions du Seuil, 2019, pp.76 - 91. ⟨hal-02507771⟩

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