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Journal articles

The Key to Success in Innovation Part II: The Art of Choosing Good Spokespersons

Abstract : “Solve the technical problems first”, we often hear, “then we’ll deal with the market”. The real history of innovations does not generally follow this simple schema; it is made of adaptations, series of trial and error and countless negotiations between numerous social actors. A genuine combat from which conquerors who know how to choose good representatives emerge.
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Submitted on : Monday, February 4, 2019 - 11:09:23 AM
Last modification on : Wednesday, November 17, 2021 - 12:33:15 PM

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Madeleine Akrich, Michel Callon, Bruno Latour. The Key to Success in Innovation Part II: The Art of Choosing Good Spokespersons. International Journal of Innovation Management, World Scientific Publishing, 2002, 6 (2), pp.207 - 225. ⟨hal-02005613⟩

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