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The Key to Success in Innovation Part I: The Art of Interessement

Abstract : We all know of innovations which either made their creators a fortune or which led to their downfall. It is easy to retrospectively explain success as a stroke of genius or failure as a blatant mistake. Easy in retrospect...but what about innovation in the making? How does the innovator navigate the pitfalls which threaten him?
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Submitted on : Monday, February 4, 2019 - 11:09:13 AM
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Madeleine Akrich, Michel Callon, Bruno Latour. The Key to Success in Innovation Part I: The Art of Interessement. International Journal of Innovation Management, World Scientific Publishing, 2002, 6 (2), pp.187 - 206. ⟨hal-02005610⟩



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