The Key to Success in Innovation Part I: The Art of Interessement

Madeleine Akrich (1) , Michel Callon (1) , Bruno Latour (2)

1 CSI i3 - Centre de Sociologie de l'Innovation i3
2 médialab - médialab (Sciences Po)

We all know of innovations which either made their creators a fortune or which led to their downfall. It is easy to retrospectively explain success as a stroke of genius or failure as a blatant mistake. Easy in retrospect...but what about innovation in the making? How does the innovator navigate the pitfalls which threaten him?

Domains: Sociology

Madeleine Akrich, Michel Callon, Bruno Latour. The Key to Success in Innovation Part I: The Art of Interessement. International Journal of Innovation Management, 2002, 6 (2), pp.187 - 206. ⟨10.1142/S1363919602000550⟩. ⟨hal-02005610⟩