Skip to Main content Skip to Navigation
Journal articles

Dematerialization in the AV industry, from boxes to attention. A case study of a newcomer, Tivo

Abstract : The audiovisual industry's evolution towards the digital era has enabled new actors to enter the market. Tivo Inc has positioned itself as a new comer on the home electronics market by offering both equipment - digital video recorders - and recording services. Although this offer is innovative and evolutive, Tivo's entrance into the AV industry has been highly constrained in that Tivo's interests often conflict with those of established actors. It is Tivo's penetration and dematerialization strategy that we shall analyse in this article; in particular we will examine the services and technologies Tivo has mobilized, the evolution of the valued intermediation functions and the various dimensions of the targeted users. Understanding how these different dimensions combine with one another helps to understand the different attention capturing mechanisms on which this strategic positioning is based.
Complete list of metadata

Cited literature [17 references]  Display  Hide  Download

https://hal-sciencespo.archives-ouvertes.fr/hal-01021891
Contributor : Spire Sciences Po Institutional Repository Connect in order to contact the contributor
Submitted on : Wednesday, July 9, 2014 - 5:48:30 PM
Last modification on : Tuesday, September 27, 2022 - 1:26:56 PM
Long-term archiving on: : Thursday, October 9, 2014 - 12:51:50 PM

File

boullier-huet-tivo-case-study-...
Explicit agreement for this submission

Identifiers

Collections

Citation

Dominique Boullier, Frédéric Huet. Dematerialization in the AV industry, from boxes to attention. A case study of a newcomer, Tivo. Communications & stratégies, Institut de l'audiovisuel et des télécommunications en Europe (IDATE), 2008, pp.37-56. ⟨hal-01021891⟩

Share

Metrics

Record views

115

Files downloads

111