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Protester contre le marché : du geste individuel à l'action collective. Le cas du mouvement anti-publicitaire

Abstract : In recent years, protests against the market have relied on actions as diverse as boycotts, ecological initiatives, ethical buying, "culture jamming", or petitions addressed to elected officials. This article discusses the case of one of these social movements : anti-advertising groups in France. While anti-advertising groups offer a large repertoire of heterogeneous actions - ranging from day-to-day individual practices to organized protests - they also construct and diffuse specific, standardized forms of action. Anti-advertising actions thus appeal to a wide array of social activists and movements, providing them with a common platform for protest. We argue that the very forms of anti-advertising actions allow for the juncture between social movement organizations, which help frame mobilizations, and fluid networks of activists, searching opportunities for collective actions against the market.
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Sophie Dubuisson-Quellier, Julien Barrier. Protester contre le marché : du geste individuel à l'action collective. Le cas du mouvement anti-publicitaire. Revue Francaise de Science Politique, Fondation Nationale des Sciences Politiques, 2007, 57 (2), pp.209-237. ⟨hal-00972701⟩

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